Luma Nutrition, founded by a former US Army Infantry Officer, specializes in high-quality, all-natural supplements designed to enhance health and wellness. Known for products like berberine and resveratrol, they turned to DTC Pages for comprehensive CRO solutions to boost online conversions and maximize their impact.

Each of Luma's 15 products has it's own funnel, with a landing page, advertorial page, and product page. This is where new customers would land, learn about the brand, and make their first purchase. Meanwhile the main website domain was primarily just for returning customers. This meant a we needed to approach each page with different intent and optimize accordingly.