Right after signing the contract, we’ll launch our first round of experiments—the “low-hanging fruit” tests. These initial experiments may not be the highest-impact changes (those come after our in-depth audit), but they’re tests you’ve always wanted to run or changes we believe are highly likely to succeed.
Over 2 to 4 weeks, we analyze your store, users, key issues, and opportunities. Using various tools, we generate reports on:
On audit day, we’ll deliver a roadmap with 100+ experiment ideas for key pages, backed by data and prioritized by impact and difficulty. We’ll also provide a plan for quick-win implementations to deploy without testing.
We handle the full CRO cycle: ideation, design, development, testing, reporting, and deployment. CRO is ongoing—the more we test, the more we learn about your users and their challenges. This drives better testing ideas and continuous site improvements.
DTC Pages delivers outstanding CRO results with an impressive consistency. We've worked with multiple CRO experts in the past and what makes DTC Pages different is their thoughtful approach to optimization that involves extensive research and recommendations unique to your particular site.
This isn't just a playbook of best recommendations they are running through. You'll be truly impressed with their work and the revenue gains they drive. We have been and continue to be.
Working with DTC Pages has been awesome. The team had surpassed our expectations for CRO groups. Their design work distinguishes them from other groups we considered, but in our time working with them, I have been impressed by their analysis and willing to dig deep into results. They weren't just trying to report the highest number possible to me; it felt like they actually were trying to make the biggest impact.
They do what they say they do, and they work hard to align their interests with ours as our goals and needs changed throughout the year.
10/10!
Top tier tech stack and nice guys to boot. Been working with DTCpages since beginning of August, and conversions through better than 70% of the A/B tests we run are adding noticeable revenue to our site.
Everything, results, completed and upcoming tests is tracked and visible in Notion.
Really, really happy and highly recommend.
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The most frequent questions 7-8 figure brand owners ask us.
Most pages launch in 2 to 4 weeks. A typical schedule:
Brief and kickoff: 1–2 days
Strategy and section outline (CRO): 2–3 business days
Mobile-first Figma design: 3–6 business days, with unlimited review rounds
Build in Shopify or Replo: 3–6 business days
QA, and launch: 1–3 days
Faster timelines: Simple pages can go live in 7–10 business days if copy, assets, and approvals are ready.
Longer timelines: Complex logic, subscriptions, multiple variants, or heavy integrations can extend to 4–6 weeks. We confirm exact dates during kickoff.
You’ll work primarily with a CRO Strategist, a Project Manager, and a UX Designer. If a technical challenge comes up, our Tech Lead will join the conversation with you or your team to plan the best approach.
CRO Strategist: sets the strategy, testing plan, and offer angle
Project Manager: keeps scope, timelines, and communication on track
UX Designer: turns the strategy into a mobile-first Figma design
Tech Lead (as needed): advises on build, integrations, and performance
Our onboarding is streamlined. Right after kickoff we send a short onboarding form and checklist. We will request:
Shopify access so we can design, build, and publish the page.
Brand assets: logos, fonts, color codes, image and video folders, product details, claims, and any legal notes.
Code repository access if applicable: theme repo, development workflow, and a staging URL.
Analytics and tracking access: GA4 and heatmaps or session recordings, plus attribution tools like Triple Whale.
Ad and content context: top ad angles and creatives, offer details, and brand guidelines.
Stakeholders and approvals: who signs off on copy, design, and go-live.
Optional but helpful: customer research, surveys, support transcripts, and reviews.We use least-privilege access and can sign an NDA if required.
Yes. We handle copywriting end to end. Our team is experienced in writing conversion-focused copy for ecommerce. We run customer-voice research, including review mining and vocabulary analysis, to mirror how your customers speak. If you have an in-house copy specialist, we can closely collaborate and adapt to your brand’s tone, claims, and compliance needs.
Options:
We write the copy from scratch.
Hybrid approach where we draft and your specialist polishes.
You provide a draft and we optimize it for conversion and clarity.
Yes. Every project includes a mobile-first Figma file and a reusable component library you can keep using.
If we handle build, we mirror these components as reusable Shopify sections and blocks or Replo components so your team can spin up new pages fast.
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