How DTC Pages Drove $13M in New Revenue for The Feed with Strategic Shopify A/B Testing
Meet The Feed
The Feed is a leading ecommerce destination for sports nutrition, endurance supplements, and performance gear trusted by competitive athletes. With an already healthy conversion rate, they partnered with DTC Pages to push their Shopify store performance to the next level.
The Challenge
The Feed wasn't starting from scratch - they already had solid conversion metrics and a loyal customer base. The real challenge was squeezing meaningful, incremental gains from a site that was already performing well, without disrupting the experience their athletes depended on.
Our Approach
Revolutionizing Product Discovery
We completely reworked the navigation architecture and on-site search experience, making it effortless for athletes to find the right products for their sport and training regimen. This single optimization stream drove an additional $80k per month in attributable revenue.
Supercharging Repurchase Incentives
Two of the largest winning A/B tests in our agency's history came from optimizing The Feed's repurchase and subscription incentive flows. By testing different offer structures and timing, we dramatically increased customer lifetime value and repeat purchase rates.
Leveraging Brand-First Positioning
Customer research and post-purchase surveys revealed that brand recognition and trust were primary purchase drivers. We leaned into this insight, amplifying brand credibility signals and athlete endorsements across the entire conversion funnel.
The Results
+$13M
New Annual Revenue
13
Winning A/B Tests
+$80k/mo
From Product Discovery
What They Say
Best CRO Guys in the Biz
“Looking for the best CRO guys in the biz? Look no further. DTC Pages delivers outstanding results with impressive consistency.”
Ben Kennedy
Founder, The Feed
Services Used
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