Supplements5 min read

How DTC Pages Added $6.4M in Annual Revenue for Luma Nutrition Through Systematic Shopify CRO

Item: DTC Pages
Rating: 5
Author: Jake L.

+$6.4MNEW ANNUAL REVENUE

Meet Luma Nutrition

Luma Nutrition was founded by a former US Army Infantry Officer with a mission to deliver high-quality, all-natural supplements backed by real science. With 15 distinct products each supported by its own dedicated funnel - including landing pages, advertorials, and product pages - their Shopify ecosystem was complex and ripe for optimization.

The Challenge

Managing and optimizing 15 separate product funnels simultaneously presented a unique CRO challenge. Each funnel had different traffic sources, audiences, and conversion dynamics. Luma Nutrition needed a systematic approach to test and improve every funnel without creating chaos across their marketing operations.

Our Approach

Systematic Landing Page Optimization

Rather than starting from scratch, we used each funnel's existing performance data as a foundation. We identified what was already working, then methodically tested variations across all 15 product funnels - refining headlines, layouts, social proof placement, and calls-to-action based on real user behavior.

Data-Driven Offer Optimization

We rigorously A/B tested different bundle configurations, bottle counts, and pricing tiers to find the mathematically optimal offer for each product line. Small changes to bundle structure yielded outsized revenue gains by aligning pricing with customer purchase psychology.

Full-Site Experience for Returning Visitors

Beyond individual funnels, we optimized the broader Shopify store experience specifically targeting returning visitors on their second and third purchases. This site-wide optimization layer captured additional revenue from customers already in the brand's ecosystem.