We're e-commerce founders who became CRO experts.
Built by operators who run their own stores - not consultants guessing from the sidelines.
How It Started
Before DTC Pages existed, there were just two founders trying to figure out e-commerce.
It started during the pandemic. Harry and Agus launched a dropshipping store - like a lot of people did back then. They learned fast. They figured out what worked, what didn’t, and most importantly, they discovered that the biggest lever for growth wasn’t more traffic - it was making the traffic you already had convert better.
They got obsessed with CRO. They ran tests on their own stores, studied what the best brands were doing, and started seeing results that changed how they thought about e-commerce. Running multiple stores and doing UX design work all fed into one core insight: most Shopify stores are leaving money on the table because nobody is paying attention to their conversion rate.
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How We Operate
So they built DTC Pages to fix that. Not as consultants looking in from the outside, but as operators who understand the pressure of running a store. The team still runs e-commerce businesses today. Every recommendation comes from experience tested with real money first.
That perspective - being both the agency and the brand - is what makes DTC Pages different.
When you work with DTC Pages, you get a dedicated team assigned to your store - not a revolving door of contractors. Your squad typically includes a CRO strategist, a UX/UI designer, a developer, a QA tester, and a project manager. They know your brand, your data, and your goals inside out.
This model means faster iteration, better context, and results that compound over time. We're not running the same generic playbook across fifty stores. We're building a strategy specifically for yours.
Your Squad
Real people. Real culture.
We're a fully remote team spread across South America, Europe, and beyond. But remote doesn't mean disconnected. We invest in our culture because we've seen how much it matters - for our team and for the clients we serve.
Every year, we bring the entire team together in a different location. Our first offsite was in Bariloche, Argentina. Then Cariló. This year, we spent a week in Florianópolis, Brazil. These trips aren't just fun (though they are) - they're how we build the trust and alignment that makes our squads work so well for clients.
What We Believe
Data over opinions.
We don’t guess. Every recommendation is backed by testing, and every test is designed to move a metric that matters. If the data says we were wrong, we change direction.
Ownership, not handoffs.
Your squad owns your results. There’s no ‘that’s not my job’ here. From strategy to design to QA, the same people who plan the work are the ones who ship it.
Remote, but deeply connected.
We work across time zones, but we’re closer than most in-office teams. Weekly syncs, shared Slack channels with clients, annual offsites, and a culture that puts people first.
Curious what we'd do for your store?
We've helped brands go from plateaued to profitable with smarter CRO. If you're doing $1M+ and want to see what a dedicated optimization team could unlock, let's talk.